True Religion Apparel, Inc. has partnered with Aptos and Formula 3 Group to develop a truly unique "endless aisle" solution via an Apple Watch app.
The Apple Watch app is fully integrated with Aptos Mobile Store Point of Sale and Aptos Enterprise Order Management – in a pioneering approach that leverages the latest consumer and enterprise technology to unite the online and in-store retail worlds, "arming" sales associates with a powerful new customer engagement tool.
A premium denim and denim-related sportswear brand known for its quality craftsmanship and bold style designed to stand out, True Religion designs, manufactures and distributes a wide range of products, including its True Religion jeans, sportswear and licensed accessories.
The retailer was challenged in offering its customers all washes, colors and cuts of its premium denim in its 1,500-square-foot stores. Although True Religion had taken the right steps to localize its product assortment according to consumer demands, it did not want to risk turning away customers simply because they didn't have the exact product shoppers desired in stock.
True Religion turned to Aptos and to leverage the interactivity of the Apple Watch to reenvision the "endless aisle" concept which enables retailers to expand shelf space by connecting the brand's full catalog of products throughout the retail enterprise, to ensure every opportunity for every sale is converted. The solution combines a new Endless Aisle Apple Watch App from Formula 3 Group with intuitive search functionality and immediate access and visibility to real-time inventory across the entire True Religion product catalog.
The app integrates with Aptos Enterprise Order Management and its integrated and comprehensive product information management (PIM) offering, helping provide one view of the inventory and enabling sales associates via a visual merchandising tool to help them view, filter and quickly locate the exact size, style, color and wash they think the customer might like — all with the swipe of a finger. Once the associate finds the items they want, they can then "cast" the merchandise image from the watch to a large high-definition monitor for the customer to view. The image includes a bar code that allows sales associates to complete the sale by simply scanning the bar code via an Aptos Mobile Point of Sale device. After the purchase has been completed, Aptos Enterprise Order Management ensures the product is shipped directly to the customer's home.
"By leveraging Aptos Enterprise Order Management and Formula 3's Apple Watch app to bring a true endless aisle to our customers, we've been able to meet the unique and growing needs of customers and deliver better customer service," said John Hazen, vice president, Omnichannel Commerce & Digital Innovation, True Religion, Inc.
"We have greater confidence in our inventory and are able to appropriately credit sales for purchases that were placed in one store but fulfilled from inventory in another. Since roll out of Endless Aisle Apple Watch App, in-store customer engagement and conversion rates are higher, and the number of endless aisle transactions have increased significantly," he said.
"The True Religion Endless Aisle Apple Watch App is a great example of ‘outside the box' thinking to engage customers differently and create seamless experiences," said Noel Goggin, chief executive officer for Aptos. "With real-time enterprise inventory visibility, sales associates can completely trust and embrace the app in their efforts to support a personalized consultative sales experience. What's more, they can focus on meeting and exceeding customer expectations with the confidence of knowing they can provide the exact items to each customer when and how they want them."
With more than 122,000 stores live on its singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions to generate over $523 billion in annual revenues.