Nike Womens Marathon

F3G delivered a personalized experience in real-time to individual runners on a digital billboard for the Nike Women’s Marathon in San Francisco.

Using its patent-pending EngageLIVE platform, F3G harnessed Facebook, Nike Plus, Nike’s new ‘Share My Run’ app, and RFID marathon bib data to bring next-level technology to the race.

HIGHLIGHTS:
1. SOCIAL MEDIA: Integration with Facebook and Twitter
2. VIP RUNNERS: Special messaging for VIP Runners
3. GENDER SPECIFICITY: Messages targeted by gender
4. VOLUME: Billboard animations adjusted in real-time based on runner throughput

ELEVATED EXPERIENCE:
1. Surprise:

 

2. Accuracy:

 

3. Connection:

 

4. Runner reactions to the billboards: