Nike Women's Marathon Innovation Project

You & Technology

F3G helping to realize your business goals.

Nike Women's Marathon

Starting line at the Nike Women’s Marathon where we implemented
several innovative technologies. Learn more.

Products

The MILO Omnichannel Platform is a cutting edge, subscription based technology stack that enables brands to implement and execute a full omnichannel strategy. Clienteling, Endless Aisle, Digital Signage, Merch and Apple Watch (wearables) round out the platform.

Services

Ecommerce implementation, customization, integration and support. One of the founding pillars F3G was built on. We have combined over 75 years of experience in our senior leadership team alone. We partner and work with some of the best brands in the industry such as Salesforce Commerce Cloud (formerly Demandware), Oracle ATG, Magento and Shopify.

Innovation

We’ve been called “skunkworks” by many of our clients. We get the calls when everyone else says it can’t be done. We’re passionate about pushing the envelope, so much so we have a dedicated team strictly for designing experiences and technology of the future. We put together the smartest and creative people around, so you don’t have to.

Our Work

We take the approach of partnering with our customers. We have a vested interest in their success. Here are some of the brands that have trusted us over the years.

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Our Technology Partners


Rooted in fashion and action sports, F3G believes in leveraging technology to simplify a brand’s relationship with its consumer.

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“Retail personalization has been realized… we have crossed paths with the future.”
— John Hazen, Senior Vice President, Direct to Consumer & Omnichannel, True Religion, Inc.

Highlighted case study:

True Religion Taps Formula 3 Group for True Omnichannel Solution.


“Retail personalization has been realized… we have crossed paths with the future.” — John Hazen, Senior Vice President, Direct to Consumer & Omnichannel, True Religion, Inc.

Today’s retail businesses are challenged with connecting with customers across multiple channels to create seamless shopping experiences. As more and more shoppers choose convenience — “Let me buy what, where, when and how I want” — omnichannel solutions have fast become an imperative.  But without a decisive strategy and well-executed implementation, omnichannel is an unrealized concept.

“Simply put, omnichannel is a single view of the customer.” - Russ Ronchi, Formula 3 Group

An omnichannel solution provides an integrated, consistent customer experience across all channels: including retail stores, online/digital storefronts, mobile apps, or in-bound call centers.

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